Digital Manga Platform Azuki Relaunches as Omoi, Signaling Major Strategic Expansion for 2026

The digital manga landscape is experiencing a significant transformation. Azuki, a prominent platform and publisher, has officially transitioned into a new era under the name Omoi. This strategic rebranding took effect immediately on November 13, 2025. This move serves as the foundation for the company’s planned substantial expansion throughout 2026.

Evan Minto, co-founder and director of licensing and marketing, stated that adopting the Omoi identity represents a crucial fresh start for the service. It also resolves ongoing market confusion caused by the original 'Azuki' name being shared by various entities across different industries.

Comprehensive Brand Revitalization

This transition involves more than just a name change; it signifies a comprehensive revitalization of the brand’s presence. Key updates include the launch of a new primary domain, omoi.com, a completely updated logo, a refined color scheme, and a coherent corporate identity. These functional and aesthetic changes are scheduled to roll out across all of Omoi’s applications and marketing channels during the announcement week.

Existing and new readers can now access the platform via the newly launched “Omoi: Manga Reader” application, which is available through major app stores for both Android and iOS devices.

The company has strongly emphasized continuity for its loyal subscriber base. Omoi guarantees that the service’s extensive catalog, user interface, payment systems, and established pricing structure will remain stable, ensuring zero disruption during this transitional phase.

Digital Catalog and Physical Media Expansion

Omoi maintains an impressive library of digital content, featuring hundreds of manga series. Popular ongoing serializations available include “My Dear Detective: Mitsuko's Case Files,” “Natsume & Natsuke,” and “You're So Sloppy, Hotta-sensei.”

Furthermore, the publisher is actively cementing its footprint in the physical media space through robust strategic alliances. Collaborations with prestigious imprints such as Scholastic’s Graphix and Penguin Random House’s Ink Pop enable Omoi to release physical editions of acclaimed titles. Current print titles available include “Hikaru in the Light” and “Mecha-Ude: Mechanical Arms.” Highly anticipated 2026 releases are scheduled for “Crescent Moon Marching” and “Our Aimless Nights.”

The rebranding reflects robust confidence in the platform's future trajectory, which is fueled by consistent growth and successful licensing partnerships established throughout 2025. This strategic move to Omoi is engineered to enhance market recognition and better articulate the company's ambitious vision, suggesting that further major licensing announcements and strategic growth details are imminent.