Speed Meets Style: Olympic Gold Medalist Noah Lyles Unveils Exclusive Anime-Inspired Collection with Crunchyroll and Adidas

In a groundbreaking fusion of elite athleticism and vibrant pop culture, Olympic gold medalist Noah Lyles has joined forces with Crunchyroll and sportswear giant adidas to unveil an exclusive, anime-inspired apparel collection. Launched on September 18, 2025, this highly anticipated capsule line transcends traditional boundaries, celebrating the dynamic intersection where the spirit of competitive sports meets the imaginative world of anime.

The collection, comprising two distinctive t-shirts, a stylish hoodie, and a sleek hat, is meticulously designed to encapsulate themes of unparalleled speed, unwavering resilience, and bold, individualistic style. The genesis of this remarkable collaboration traces back to a custom artwork created by a Crunchyroll employee, depicting Lyles in an anime aesthetic. This inspired piece immediately resonated with the Olympic champion, igniting his passion to seamlessly integrate his profound love for anime into his illustrious athletic career.

A self-professed devotee of iconic anime series such as 'Dragon Ball,' 'Tokyo Ghoul,' and 'Fullmetal Alchemist,' Lyles openly acknowledges how these narratives, rich in themes of determination, self-sacrifice, and relentless perseverance, mirror his own arduous journey and triumphs on the track. He shared that anime has profoundly shaped his worldview and athletic mindset, providing an endless source of inspiration where he channels the heroic energy of the characters he admired growing up, harmonizing this deep-seated passion with his rigorous fitness regimen to craft apparel that appeals to both fervent anime fans and dedicated athletes.

Kristin Hamilton, Crunchyroll's Senior Vice President of Global eCommerce & Direct to Consumer, underscored the significance of this partnership, emphasizing its role in showcasing anime as a universal language of passion and drive that resonates powerfully across diverse fields, including the demanding arena of professional sports.

Exclusively available through the Crunchyroll Store, the collection features pieces priced between $35 and $70, strategically targeting a broad audience of anime enthusiasts and sports aficionados eager to outwardly express their dual passions through cutting-edge fashion. Furthermore, the strategic involvement of adidas ensures that the line not only boasts high-quality, stylish merchandise but also seamlessly integrates performance and streetwear elements, incorporating Noah Lyles' signature red color and reflecting his electrifying, dynamic persona.

This landmark venture is poised to establish a new precedent, significantly bridging the gap between anime culture and professional sports, thereby expanding the influence and reach of both realms and paving the way for future innovative collaborations between global athletes and leading entertainment brands.