Digital Manga Giant Azuki Relaunches as 'Omoi,' Unveiling Major Expansion and New Partnerships

Azuki Rebrands to Omoi, Focuses on Global Expansion and Indie Manga

The landscape of digital manga publishing is undergoing a significant transformation as the widely recognized platform and publisher, Azuki, officially steps into a new era under the moniker Omoi. Announced in November 2025, this extensive rebranding signifies a crucial strategic shift designed to dramatically broaden its reach, optimize its manga distribution capabilities, and foster deeper engagement within the global reading community.

This evolution is central to Omoi's strategy to cement its authority in the fiercely competitive digital marketplace, ensuring subscribers gain unparalleled access to an eclectic mix of titles, with a strong emphasis on nurturing indie and alternative genres. The relaunch is concurrent with an aggressive expansion of Omoi’s library, driven by fresh alliances with acclaimed independent publishers, including Manga Mavericks Books and Star Fruit Books.

New Titles Bolster Omoi's Diverse Library

The platform has recently bolstered its offerings with several highly anticipated new series. Among the notable debuts is ALTERNATIVE[SELF LINER NOTE] by Chiaki Yagura, a narrative deeply exploring the intersections of music, artistic expression, and profound existential contemplation. ZENZO’s BONDS offers a modern, sophisticated interpretation of the legendary Journey to the West saga, focusing keenly on themes of loyalty and shared destiny.

For fans of the supernatural and dark comedy, 9banta’s Zigoku's Foreman introduces a compelling demon foreman protagonist, delivering a unique blend of humor and otherworldly elements. Rounding out the new roster is Gamu -Chan’s Treime, further diversifying the genres available to Omoi users.

Accessibility remains paramount, as these new additions are available either through Omoi’s flexible premium subscription model or via individual purchase. Furthermore, Omoi is actively bridging the divide between digital and physical media.

Bridging Digital and Print Media

A key partnership with Random House’s Ink Pop imprint is set to bring Koumori’s immensely popular romance manga, Our Aimless Nights, to print format. This physical release is slated for summer 2026. Ultimately, the rebranding effort underscores Omoi’s steadfast dedication to championing both established masters and emerging voices in the manga world, while simultaneously serving a worldwide readership hungry for both high quality and diverse content. This strategic maneuver positions Omoi as an innovative, central destination for manga enthusiasts, guaranteeing continued growth and groundbreaking content delivery in the future of digital publishing.