Global Crossover Sensation: Hello Kitty Stars in New BanG Dream! Girls Band Party! Music Video

The worlds of rhythm gaming and global character licensing have harmoniously merged as BanG Dream! Girls Band Party! officially unveiled a spectacular new music video and collaboration track featuring the universally recognized icon, Hello Kitty. This vibrant crossover introduces the song 'じょいふる' (Joyful), a high-energy anthem brought to life by Poppin'Party, the foundational ensemble of the BanG Dream! franchise, performing alongside the beloved Sanrio superstar herself. The synergy created is a testament to the enduring appeal of Japanese pop culture, thrilling fans across both dedicated followings.

The creative pedigree behind 'Joyful' is equally impressive. The composition and lyrical content were handled by Yoshiki Mizuno, the acclaimed leader of the massively popular band Ikimonogakari, ensuring a polished, hit-worthy sound. Further enhancing the track's dynamism is the arrangement by Hirotaka Hidaka of Elements Garden, a studio renowned for crafting sonic landscapes for countless anime and video game projects.

The highly anticipated music video debuted globally on November 10, 2025, providing a visual feast that is now integrated into the game as an extra playable song. The visuals are characterized by playful animation and intensely colorful settings, capturing the essence of both Poppin'Party's youthful exuberance and Hello Kitty's timeless, cheerful disposition as they perform together.

This musical event is more than just a single release; it forms a core component of a broader Sanrio-themed in-game celebration hosted by BanG Dream! Girls Band Party!. Players are currently able to dive into this limited-time content, which includes exclusive event rewards and unique character costumes specifically designed for the collaboration.

This initiative underscores the growing trend of sophisticated cross-franchise partnerships within the entertainment industry, successfully uniting music, character merchandise, and interactive gaming. As the BanG Dream! franchise continues its expansion, fans can eagerly anticipate further groundbreaking collaboration events that solidify its influence in the global anime and music spheres.