Sanrio Rocks the Anime World: Unveiling the Unexpected Legacy of 'Show By Rock!!'

In April 2015, Sanrio, known for characters like Hello Kitty and My Melody, introduced 'Show By Rock!!' to the anime landscape. This series depicted anthropomorphic rock bands using music in battles, quickly becoming a notable entry in the music anime genre. 'Show By Rock!!' marked Sanrio's first venture into late-night anime, targeting an older demographic and expanding its creative scope. This move demonstrated Sanrio's adaptability beyond its traditional cute aesthetic, establishing its position as an entertainment innovator.

Before its anime adaptation, 'Show By Rock!!' began as a mobile rhythm game, launched in 2013 by Geechs and published by Sanrio. This game influenced the anime's mechanics and character designs, featuring