Knockout Combo: McDonald's Japan Teams with Street Fighter for 'Street Burgers' Campaign

McDonald's Japan has announced a partnership with Capcom's Street Fighter franchise for a new promotional event titled 'Street Burgers'. This limited-time campaign is scheduled to launch in October 2025, combining video game culture with fast-food offerings.

The collaboration will introduce a themed menu, with each 'Street Burger' designed to reflect the essence of Street Fighter characters. The aim is to merge McDonald's standard menu items with a gaming theme, providing a unique experience for customers.

In addition to the food items, customers will have access to exclusive coupons and promotional materials. These elements are intended to enhance engagement with the Street Fighter universe.

The campaign will also feature commercial spots. These commercials are planned to depict dynamic scenes that mirror the intense battles and tag-team fighting style characteristic of Street Fighter. The objective is to generate interest among existing fans and introduce new audiences to the competitive gaming world.

This initiative represents an integration of Japanese pop culture and fast-food marketing. It highlights the continued global appeal of competitive fighting games and demonstrates how franchises like Street Fighter extend their influence across various media and commercial sectors.

As the October 2025 launch approaches, anticipation is building among enthusiasts for these menu items and the associated promotional content. The McDonald's 'Street Burgers' campaign is positioned as a tribute to Street Fighter's cultural impact, blending gaming and culinary elements.