Iconic Anime Meets Sneaker Culture: Nike Unveils Exclusive Yu-Gi-Oh! Air Max 95 Collection

A monumental fusion of pop culture and high fashion is set to captivate enthusiasts worldwide as Nike announces an electrifying collaboration with the legendary anime phenomenon, Yu-Gi-Oh! This unprecedented crossover bridges the vibrant world of duel monsters with cutting-edge sneaker design, promising a covetable collection for fans and sneakerheads alike.
The Collaboration Unveiled: Air Max 95 QS YGO
Mark your calendars for September 12, 2025, when the highly anticipated Nike Air Max 95 QS YGO collection makes its grand debut. This launch is more than just a new line of footwear; it is a profound homage to Joey Wheeler's iconic Air Max 95 sneakers, famously sported throughout the Yu-Gi-Oh! series. Simultaneously, it commemorates the remarkable 30th anniversary of the celebrated Air Max 95 silhouette. Decades after their on-screen appearance, the footwear admired by millions is finally brought to life with meticulous detail.
Intricate Design and Homage
The collection boasts two distinct colorways designed to appeal to a global audience: the universally available “Joey” edition, featuring a striking palette of Psychic Blue, Mystic Navy, Stone Blue, and Volt, and a Japan-exclusive grayscale “Jonouchi” version that offers a more subdued yet equally iconic aesthetic. Both models are crafted with an obsessive attention to detail, replicating the anime's precise design elements. These include intricate paneling, distinctive lace loops, authentic scratch marks, and a unique blacked-out front Air unit, mirroring Joey’s original on-screen style.

The immersive experience extends to subtle yet powerful touches like card-inspired heel graphics, an outsole logo reflecting the beloved trading card game theme, and a printed sockliner prominently featuring Joey’s legendary monster card, Red-Eyes Black Dragon (SDJ-001). Beyond the sneakers, Nike is also releasing a limited apparel collection, including the coveted Nike Destroyer Jacket and Solo Swoosh Tees, further deepening the collaboration's connection to Yu-Gi-Oh!’s rich lore.
Global Reach and Availability
The campaign itself is a celebration of global fandom, with high-profile involvement from both the English and Japanese voice actors of the anime, ensuring resonance with long-time devotees and new audiences alike. Priced at $210, the Air Max 95 QS YGO models will be accessible through Nike Sportswear retail stores and Nike.com, with prime availability via the essential SNKRS app. This groundbreaking collaboration stands as a testament to the enduring influence of anime-inspired designs on the sneaker world, masterfully blending nostalgia, compelling storytelling, and unparalleled style into what is sure to become a highly sought-after collector's item.
Credits
Yu-Gi-Oh!
Author
Kazuki Takahashi
Cover Art
Kazuki Takahashi
Studio
Studio Gallop
Publisher
Shueisha
Producers





