Historic 'ONE PIECE Run' Unites Over 8,000 Fans in Philippines' Epic Fandom Fiesta

On October 12, 2025, the Philippines marked a new cultural milestone by hosting its inaugural 'ONE PIECE Run' at SM City Fairview. This event transformed the commercial hub into a bustling center of athleticism and fervent fandom. An assembly of over 8,000 participants converged, each driven by a passion for Eiichiro Oda's globally revered anime and manga saga. This landmark event, organized by Runrio and SM Supermalls, was more than a typical race. It evolved into a jubilant carnival where enthusiasts of all ages wore iconic 'ONE PIECE' themed attire, with many embracing the spirit of the Straw Hat Pirates through elaborate cosplay, bringing beloved characters to life. The atmosphere was filled with excitement, further amplified by magnificent, life sized statues of Monkey D. Luffy and his intrepid crew, strategically placed to offer photo opportunities and immerse attendees deeper into the Grand Line adventure. As participants navigated the course, a strong sense of camaraderie and shared enthusiasm was evident. Each finisher was bestowed with exclusive 'ONE PIECE' inspired medals, a tangible testament to their participation in this unique convergence of physical endeavor and communal celebration.

Beyond the exhilaration of the race, this sporting spectacle served as a profound homage to the enduring legacy of 'ONE PIECE', a franchise that has captured hearts worldwide for decades. Since its serialization began in 1997, Eiichiro Oda's visionary manga has chronicled the epic voyage of Monkey D. Luffy and his diverse crew as they traverse the perilous Grand Line in pursuit of the ultimate treasure, aiming for the coveted title of Pirate King. The anime adaptation, which first aired in 1999, has since captivated a colossal global audience. Its influence was recently amplified by a highly successful live action series debut in 2023.

Rio dela Cruz, CEO of Runrio, expressed immense satisfaction at the overwhelming public reception. He noted how the event united fans and families alike for an unforgettable, shared experience that celebrated both fitness and fantasy. The 'ONE PIECE Run' thus stands as a powerful testament to the series' boundless appeal and the vibrant, dynamic community it continues to foster within the Philippines, solidifying its place not just as entertainment, but as a cherished cultural phenomenon.