Cover Corporation Unveils 'hololive RECORDS,' Set to Transform VTuber Music Landscape

In a significant strategic development set to reshape the digital entertainment landscape, Cover Corporation, the visionary parent company behind the globally renowned VTuber phenomenon hololive production, officially unveiled its dedicated in-house music label, "hololive RECORDS," on July 16, 2025. This landmark launch represents the formal culmination of the agency's extensive and ambitious musical endeavors, establishing a specialized platform exclusively committed to nurturing and propelling the musical careers of its diverse array of affiliated VTuber talents. Renowned for its pioneering approach that seamlessly merges intricate 2D and immersive 3D virtual avatars with dynamic interactive streaming content, hololive production is now poised to further solidify VTuber music's formidable position within the broader global entertainment sphere.

The Vision Behind hololive RECORDS

The core ethos driving hololive RECORDS is encapsulated in its guiding philosophy: to render hololive’s music 'broader, deeper, and freer.' This new label is envisioned as an expansive creative sanctuary, where talents are not merely encouraged but actively empowered to explore and actualize their most unconstrained and innovative musical concepts. By fostering an environment that champions artistic originality and embraces bold experimentation, hololive RECORDS aims to forge an even profounder emotional resonance between VTubers and their vast global audience through a continuous stream of groundbreaking and diverse music projects.

This strategic pivot by Cover Corporation is designed to meticulously streamline the entire music production, release, and distribution pipeline for its talents, facilitating swifter and more direct engagement with a worldwide fanbase that spans from Japan to Indonesia and across English-speaking nations. The establishment of hololive RECORDS also underscores Cover's acute recognition of the rapidly evolving entertainment ecosystem, where VTubers are increasingly blurring the traditional boundaries between conventional idol groups and cutting-edge digital creators.

As hololive RECORDS embarks on its journey, the industry watches with keen anticipation to witness its transformative impact on the future of VTuber music, potentially igniting fresh musical paradigms and paving the way for wider mainstream acceptance.