Anime Powerhouses Unite: Toei Animation, DeNA, Tokyo Geidai Launch GREEN OCEAN for Next-Gen Creators

Toei Animation officially announced the establishment of its GREEN OCEAN creators label on October 27, 2025. This initiative represents a collaboration between Toei Animation, digital entertainment company DeNA, and the Tokyo University of the Arts (Tokyo Geidai). The primary objective of this partnership is to cultivate and empower the next generation of animation creators, equipping them with diverse skillsets for the global market.

The GREEN OCEAN Philosophy

Central to the GREEN OCEAN philosophy is a commitment to immersive, hands-on training. The label is designed to provide aspiring artists with practical experience essential for fostering innovation and expanding the creative boundaries of animation. This strategic alliance combines Toei Animation's extensive production expertise, DeNA's capabilities in digital platforms and content distribution, and Tokyo Geidai's artistic vision and academic rigor.

Collectively, these partners envision GREEN OCEAN as a foundational element for a sustainable, forward-looking ecosystem. This ecosystem is engineered to continuously support the development of original animation projects while cultivating a robust and diverse pipeline of industry talent prepared for the world stage. This new venture integrates with Toei Animation’s broader strategic goals, building upon the successes of recent initiatives such as the ETERNA Animation brand, which has promoted artistic freedom and quality in original works.

The establishment of the GREEN OCEAN label highlights the increasing global demand for fresh narrative voices, innovative storytelling methods, and diverse creative perspectives within the evolving anime industry. Through this collaboration, Toei Animation, DeNA, and Tokyo Geidai are positioned to bridge the gap between academic instruction and the practical realities of professional production environments. By offering creators opportunities for real-world application and mentorship, GREEN OCEAN is expected to play a significant role in advancing anime's status and solidifying its position as a global cultural asset for future generations.