Toei Animation Unveils ETERNA: A New Era of Original Storytelling Dawns Ahead of 70th Anniversary

A new era in animation is beginning as Toei Animation, a global entertainment leader, proudly introduces ETERNA Animation. This ambitious original content initiative is set to redefine creative boundaries. Launched with significant excitement at the prestigious Annecy International Animation Film Festival in 2025, this strategic venture comes as Toei prepares for its landmark 70th anniversary in 2026.

ETERNA Animation is more than just a brand; it is a vibrant ecosystem designed to champion innovation, cultivate unparalleled artistic freedom, and discover the next generation of visionary talent within the dynamic world of animation. Embodying its powerful tagline, "We create free and unforgettable animation that stays in your heart," ETERNA is committed to crafting original animated narratives that resonate deeply and leave a lasting emotional impact on audiences worldwide.

Driven by a core philosophy encompassing Originality, Exclusivity, Artistry, Quality, and Decency, ETERNA Animation’s inaugural project is the captivating short film, "FOXING: Kitsuné-tsuki."

Helmed by the innovative director Takeru Shinozuka and meticulously produced by Yoshihide Moriyama, this much-anticipated work-in-progress explores profound contemporary themes. It delves into the intricate landscapes of isolation, fantasy, and the often-challenging journey of self-confrontation. Audiences and industry insiders at Annecy 2025 were treated to an exclusive preview, witnessing compelling visual boards and intricate character designs. These offered a tantalizing glimpse into Toei's bold new vision for original animation production.

This groundbreaking launch builds upon Toei's recent international acclaim, including the global recognition received by its poignant short film "Magic Candies," which earned a coveted nomination for Best Animated Short Film at the 97th Academy Awards. ETERNA Animation clearly signals Toei’s unwavering dedication to upholding its storied legacy while simultaneously evolving into a dynamic creative platform. It is a testament to the studio's commitment to nurturing emerging creators and fostering sophisticated, artistic storytelling in an increasingly digital age.

As Toei Animation gears up for its momentous anniversary, ETERNA Animation emerges as a bold, inspiring chapter. It promises a future brimming with original, heartfelt, and truly unforgettable animated experiences.