Iconic 1997 Life-Size 'Chonky' Pikachu Plush Re-Released for Pokémon's 30th Anniversary

The highly sought-after, original 1997 life-size Pikachu plush is officially returning. The Pokémon Center online store confirmed the revival of the rare, "chonky" version as a major part of the franchise’s 30th-anniversary celebration.

This is not just a standard stuffed toy; it is the vintage Tomy release that was previously a hard-to-find Japanese exclusive nearly three decades ago. Western collectors may recall the Hasbro "jumbo" versions, but the original design is the one collectors actively chase.

The plush captures the distinct, plump look from the early anime days. It measures approximately 13 inches tall, 16 inches deep, and 11 inches wide. It is designed to sit upright or rest on all fours, perfectly embodying that classic '90s aesthetic.

Demand for this specific item is extremely high. Vintage pieces often fetch $333 or more on resale sites, frequently showing signs of age like stains or scratches. The immediate sell-out of the new production run is expected given this resale history.

At the time of reporting, official pricing and pre-order windows have not yet been announced. Essential Japan first reported the news, linking the plush revival to other anniversary celebrations happening across the country, including new Tokyo Banana flavors and PokéPark Kanto developments.

Trainers looking to snag this piece of nostalgia should keep a very close watch on the Pokémon Center site.