Digital Manga Platform Azuki Rebrands as Omoi, Promises Major 2026 Catalog Expansion

The digital landscape of manga publishing witnessed a significant transition on November 13, 2025, as KiraKira Media Inc.'s platform, Azuki, officially unveiled its comprehensive rebrand. The platform is now operating under the new identity: Omoi.

This strategic shift encompasses a fresh name, logo, domain (omoi.com), and a revitalized color scheme, establishing a distinct brand presence in the crowded digital market. Crucially, the platform assures its dedicated user base that while the exterior look has evolved, the extensive manga catalog, intuitive user experience, subscription model, and competitive pricing structure all remain perfectly intact.

The primary motivation behind dropping the 'Azuki' moniker was the need to mitigate brand confusion, a common challenge arising from multiple unrelated businesses sharing the same name. The chosen successor, 'Omoi,' is a profound Japanese term translating to 'thought' or 'feeling.' This selection is highly intentional, reflecting the careful, thoughtful approach the team has cultivated over the past four years in curating its offerings and perfecting the overall application experience.

The transition will see the new Omoi branding rolled out across all platforms, including the website and the newly renamed Omoi: Manga Reader apps for Android and iOS. The newly christened publisher continues its commitment to digital serialization, currently featuring popular titles such as My Dear Detective: Mitsuko’s Case Files, Natsume & Natsume, and the widely appreciated You’re So Sloppy, Hotta-sensei.

Expanding beyond the digital sphere, Omoi also maintains robust physical publishing programs. They currently release print editions of series like Hikaru in the Light and Mecha-Ude: Mechanical Arms through a dynamic partnership with Scholastic’s Graphix imprint. Furthermore, anticipating future growth, upcoming print releases include Crescent Moon Marching and Our Aimless Nights, secured via collaboration with Penguin Random House’s Ink Pop.

Looking ahead, Omoi has signaled ambitious plans for 2026, promising substantial catalog expansion and teasing imminent licensing announcements that are sure to excite the fanbase. Despite the dramatic visual and nominal change, the company emphasizes continuity: the platform remains under the operation of the original team that founded Azuki in 2021, reinforcing their steadfast commitment to core values and ensuring a seamless, stable transition for both partners and readers.