Akari Kito Embraces Showa-Era Charm for Sakuma Strawberry Milk's 55th Anniversary Celebration

A wave of nostalgia and sweet anticipation is sweeping across Japan as Sakuma Confectionery unveils a captivating new web commercial, marking the 55th anniversary of its beloved Sakuma Strawberry Milk candy. Headlining this charming tribute is none other than the celebrated voice actress Akari Kito, widely recognized for her iconic portrayal of Nezuko Kamado in the global phenomenon Demon Slayer: Kimetsu no Yaiba. Kito steps into a meticulously crafted retro world, channeling the spirit of the original 1970 Sakuma Strawberry Milk advertisement.

The visually stunning commercial transports viewers to a vibrant, strawberry-laden room, where Kito shines as a retro idol, sporting a classic Showa-era 'Seiko-chan cut' hairstyle. This aesthetic perfectly encapsulates the era when the iconic candy first delighted palates. Available now on YouTube, the advertisement is further enriched by a delightful musical contribution from artist Zuma, known for their work with Nijiiro Samurai, adding another layer of nostalgic charm to the production.

This celebratory campaign, aptly titled 'Tokimeki Update Operation,' is set to run from September 1, 2025, through March 31, 2026. It masterfully blends cherished nostalgic elements with contemporary creative collaborations, ensuring the enduring legacy of the candy is celebrated with both reverence and fresh appeal.

Adding an innovative interactive layer, the 'Tokimeki Telephone' project invites fans to dial a special number prominently featured at the commercial's conclusion. This unique initiative promises a one-of-a-kind connection experience, allowing callers to engage directly with 'Kitou-san from the Showa era.'

Sakuma Confectionery continues its tradition of excellence, honoring its classic candy's rich heritage. Renowned for its irresistibly creamy and tart flavor, the confection is meticulously crafted using 100% Amaou strawberry juice, proudly sourced from Fukuoka Prefecture. This latest campaign not only celebrates a sweet milestone but also offers fans a delightful journey back in time, underscored by modern creative flair and interactive engagement.